Campaign Planning Senior Analyst – Marketing

The Campaign Planning team at Aldi is looking for a strategically minded, self-motivated individual. Aldi has set new standards in Marketing, becoming the most talked-about grocery retailer with an impressive brand power rating. We seek someone who thrives in high-pressure, time-sensitive environments and can manage multiple projects simultaneously. A customer-centric mindset is essential—you must be passionate about understanding and applying insights about our customers across all your work.

The successful candidate will define strategic approaches, write briefs for large-scale, multi-channel campaigns, and manage a team of marketing assistants. They will collaborate with stakeholders to understand product and category strategies, developing relevant content, and oversee day-to-day workloads with agency partners, ensuring timely, on-brief, and budget-compliant delivery while maintaining on-brand messaging. The candidate will collaborate with marketing managers to manage all aspects of campaign planning, handling multiple work streams for annual and ad hoc projects.

We have amazing opportunities for passionate media professionals. If you would like to join our dynamic team, apply to join #TeamAldi today!

Your New Role:

Campaign Planning:

• Develop and define the strategic approach for marketing campaigns, including writing comprehensive briefs for large-scale campaigns across multiple channels.
• Ensure all strategies, media, and creative responses are aligned with our overall objectives and effectively communicate our brand message.
• Conduct insight analysis and write detailed campaign washups.
• Understand business KPIs and objectives to ensure all marketing activities are aligned with our goals and contribute to overall business success.
• Handle multiple work streams to ensure the successful delivery of the annual plan, as well as managing ad hoc projects as required.
• Coordinate efforts across different teams to ensure cohesive and effective campaign execution.

Team Leadership:

• Lead, inspire, and motivate a team of high-performing marketing assistants, providing guidance and support to help them achieve their best performance.
• Foster a collaborative and positive work environment, encouraging professional growth and development.
• Directly manage and lead a team, including providing feedback, setting performance goals, and supporting their career development.

Stakeholder Collaboration:

• Collaborate with stakeholders across the business to understand product and category strategies.
• Translate this understanding into relevant and compelling content for the wider marketing team.
• Ensure all communications are consistent with the consumer mindset and brand positioning.
• Communicate effectively with stakeholders at all levels, ensuring transparency and alignment across departments.

Agency Management:

• Oversee day-to-day workload and project management with agency partners, ensuring on-time, on-brief, and budget-compliant deliverables.
• Maintain high creative quality standards, ensuring all materials are on-brand and deliver key messaging effectively.
• Oversee agency partners’ delivery, ensuring they meet performance expectations and contribute to campaign success.

General Duties:

• Coordinate multiple campaigns and timelines, ensuring timely and quality delivery. Using analytical skills to interpret data, identify growth opportunities, and optimise performance.
• Demonstrate strong project management skills to oversee campaigns from start to finish.
• Create and deliver compelling presentations to stakeholders, showcasing strategies, progress, and results.
• Conduct post-campaign analysis to evaluate success and identify improvements.
• Build and maintain strong relationships within Marketing and Buying teams for aligned campaigns.
• Make proactive campaign recommendations based on market trends, consumer insights, and business objectives.
• Manage budgets effectively to ensure cost-efficient activities and maximum ROI.

Our ideal candidate will have:

• Extensive Experience: Highly experienced in campaign or brand management, ideally in retail or FMCG.
•  Project Management Expertise: Ability to manage multiple projects simultaneously, ensuring timely delivery and quality. Strong organizational skills and attention to detail.
•  Strategic Thinking: Develop and implement marketing plans aligning with business goals. Write briefs and oversee campaign execution.
•  Team Leadership: Lead and motivate teams, fostering a collaborative and positive work environment.
•  Stakeholder Management: Manage relationships with internal/external stakeholders, including marketing, product, digital, and creative teams, and agency partners.
•  Data-Driven Decision Making: Use data and analytics to inform strategies, optimise campaigns, and provide continuous improvement insights. 
• Process Optimisation: Identify and implement process improvements to enhance efficiency and reduce bottlenecks. 
• Creative & Strategic Balance: Combine innovative content ideas with data-driven decision-making, supporting creative and strategic activities

About You: