Head of Marketing & Creative

Head of Marketing & Creative

• £70,000 – £75,000pa DOE
• Wakefield
• 25 days annual leave + bank holidays
• Comprehensive & Growing Benefits Package

Due to the nature of our roles, candidates must be a UK resident residing within commutable distance Wakefield, West Yorkshire. Please note that we cannot offer visa sponsorship for overseas candidates.

THE ROL

Reporting into the Sales & Marketing Director the successful candidate will play an integral role in the formation of the Marketing & Creative strategy and have influence over the Sales strategy, developing the marketing roadmap, defining the brand’s voice, ensuring consistent & compelling messaging, and producing innovative campaigns that resonate with the target audience and deliver results.

ROLES & RESPONSIBILITIES:

Strategy & Sales:

• Develop & implement a clear and data-driven marketing & creative strategy that aligns with business objectives, mission, and values.
• Work closely with Sales and provide insights to inform the development of the sales strategy.
• Identify & develop marketing/creative initiatives to aid sales in lead generation activities.
• Provide strategic direction to the Board on roadmaps for business growth and commercial success.
• Stay updated on market trends, competitor activities, and industry developments to identify new opportunities.

Campaign Development & Management:

• Oversee the ideation, development, execution, and optimisation of multi-channel campaigns across Socials, Web, Exhibitions, etc.
• Ensure cohesion between the creative direction & branding, and update brand guidelines to ensure consistency across all touchpoints.
• Monitor and analyse campaign performance, producing insights and recommendations for improvement.
• Collaborate with cross-functional teams (marketing, product, sales) and translate business objectives into creative solutions.

Project Management:

• Oversee multiple projects simultaneously, managing timelines, budgets, and resources efficiently.
• Oversee the direction and progress of creative projects, from concept to completion, and ensuring deliverables are on time, within budget and aligned with business goals and objectives
• Provide clear creative briefs and feedback to ensure high-quality deliverables.

Leadership & Management:

• Full management of 4 team members, providing leadership and coaching to encourage their professional development.
• Full responsibility of the Marketing budget.

SKILLS & EXPERIENCE:

• Previous experience in a practical& strategic Marketing & Creative Leadership role is essential.
• Experience in developing and implementing a successful Marketing & Creative strategy is essential.
• Experience of working closely with Sales, providing insights & expertise to influence strategies and increase business revenue.
• Strong Project Management skills, with the ability to work on multiple projects simultaneously.
• Innovative & creative mindset, with experience developing/monitoring/optimising on-line and off-line marketing activities.
• Confident & concise communication skills, with exceptional written ability.
• Product design experience would be highly beneficial.
• Team management or mentoring experience.
• UK resident with unrestricted right to work in the UK.

OUR CLIENT:

Our client is a Yorkshire-based, privately owned manufacturer & supplier of cutting-edge power solutions, serving clients globally. With a focus on innovation and sustainability, their products are designed, developed, and produced by the team in West Yorkshire, aiming to create collaborative spaces for commercial and public use.

Thank you for taking an interest in the role advertised. We’d like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand at the CV received, and the information provided does not meet the requirements of the role. However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly.